Avantia leverages analytics to drive optimization.

With so many low or no cost solutions for digital data collection and analysis, there is no reason that you should not be using data insights to create a more effective, user-friendly and high-performing online presence.

Since the launch of Google Analytics 4 (GA4), the robust tracking of actions and events is made even more possible. Add into the mix the power of Google Tag Manager (GTM), nearly everything in your digital landscape if infinitely measurable.

Using analytics to drive optimization is a must for every modern business.

What We Do:
  • Analytics implementation review
  • Google Tag Manager analysis
  • Complete set-up and support
  • Ongoing analysis & optimization recommendations
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Avantia will create, and implement, digital marketing strategies that will make you and your company look like rock stars - and have the data to back it all up.

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Avantia delivers insights to inform your decisions.

With constant changes and enhancements to the Google Marketing Suite set of tools, our clients come to us for answers.

"Should we rebuild our GA3 tags into GA4 tags?"

You will have to create GA4 events to capture data you were tracking in GA3. However, this is a great time to take stock of what data you want to capture and will actually look at. We find that clients often capture many more events than they have time to analyze. So use this as an opportunity to start fresh. Rather than replicating all of the legacy tags, review your KPIs, revise as necessary and then create your GA4 tagging.

"How can we be sure the website data we look at is accurate?"

This is a common concern clients come to us with. We begin with an analysis of the data being generated and how it is being collected. If you are using Google Tag Manager, there are a number of tools to watch events tracking in real time and debugging that way. By taking the time to carefully review your data capture, we can ensure that the data you rely on is accurate.

"How do we use analytics to optimize our website?"

If your website visitors are not converting or engaging to the extent you had hoped, the numbers will tell the story. Where are they getting stuck? Are there areas of the site where they spend more time than others; or where they spend almost no time. Optimizing often means meeting the user where they are, not trying to change their overall behavior.